Atlyn Forde is a dynamic leader in the field of diversity, equity, and inclusion (DEI), with a wealth of experience in both the financial services sector and the travel and tourism industry, Atlyn has been instrumental in driving positive change and fostering inclusive cultures.
With her extensive background in research, marketing, and communications, Atlyn has played a pivotal role in transforming organisations. Notably, at Pepper Money, she spearheaded a remarkable cultural shift, championing diversity and inclusion as core values. Her efforts have supported the development of a more inclusive and equitable workplace environment, where colleagues and customers' needs and contributions are celebrated and valued.
Recognising her exceptional efforts, Atlyn was awarded Best Leadership in DEI by the Women’s Recognition Awards and has been recognised as a finalist for the esteemed FT Adviser Diversity Champion of the Year award. This prestigious nomination underscores her dedication to driving meaningful change and advancing diversity and inclusion at Pepper Money, in her community and across a variety of sectors. With her diverse background and expertise in DEI, marketing, and communications, Atlyn brings a unique perspective to her work. Her ability to bridge the gap between DEI principles and effective communication strategies allows her to influence key stakeholders and drive impactful initiatives that resonate with diverse audiences.
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